Winner Best New Prototype or Reinvention of a Prototype
The challenge for the Fixtures Living project was to create a place for people to learn about and purchase kitchen appliances and bath fixtures outside of the typical warehouse-type setting. The project’s architect, FITCH, succeeded on those counts. As one judge said, “They’ve created an opportunity for customers to sit and talk about what they are buying. I like that. It makes sense to me.” The design also responds to the trend of manufacturers caring less about whether customers buy a product in a store or online.
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