PIRCH UTC Mentioned in San Diego Magazine

San Diego Magazine, February 2014 Issue - “Home Away from Home”

Poised with a new name, the luxury kitchen, bath and outdoor furnishings showroom formerly known as Fixtures Living has recently rebranded itself as PIRCH and relocated its flagship store from Mira Mesa to Westfield UTC. Set among the mall’s designer shops, the new two-story PIRCH (the moniker is meant to evoke the feeling of nesting at home) features the Live Joyfully Boutique with well-edited selections of lifestyle goods like vases, pitchers, trays, and other decor items. Another noteworthy addition: All the bath and kitchen sinks have running water, so customers can fully test the products. Happy nesting!

- Archana Ram