PIRCH

PIRCH OPENS 4TH EXPERIENTIAL SHOWROOM AT GLENDALE GALLERIA

(GLENDALE, CA) – OCTOBER 18, 2013 – PIRCH, a unique and innovative retail concept specializing in premium lifestyle products for the home, has opened at Glendale Galleria, a 1.5-million-square-foot super-regional shopping center noted for its consistently new and cutting-edge retail concepts. It is the burgeoning brand’s fourth store and first mall location. The move — which unveils the company’s blueprint for all future expansion — marks the first time a luxury center will feature a store with best-in-class kitchen, bath and outdoor products.

“This opening of our Glendale showroom is especially significant because it is a culmination of the learnings from our San Diego, Rancho Mirage and Costa Mesa locations,” said Jeffery R. Sears, the company’s CEO. “Our customers’ guidance and feedback has prepared us to enter one of the most progressive markets in the world, the greater Los Angeles area. This location provides us with an opportunity to expose hand-culled, international brands to hundreds of thousands of homeowners and industry professionals each year.”

“We’re always looking for new, unique retail concepts for our shoppers. The opening of PIRCH in Glendale complements our existing retail line-up quite well,” said Maxine Miller, Retailer Productivity, General Growth Management. “Glendale Galleria continually strives to secure tenants who go above and beyond our customers’ shopping expectations.”

Following in the footsteps of its award-winning Costa Mesa showroom, the store enables visitors to shop in an entirely new way, by dreaming of, playing with, and choosing products that lead to better living.

“We’re filling a void in the marketplace,” said Mr. Sears. “There’s simply no other store in our industry that provides an opportunity to ‘test drive’ products — to learn about them, to try them out right in the showroom, and to feel confident that we’ll always be there to answer questions, to aid in the selection, delivery, installation and long-term care of a purchase.”

Like its predecessor in Orange County, the new 24,000 square foot space — located directly beneath Bloomingdale’s — was conceived by FITCH, the world’s preeminent source for inspired retail design. Specifically configured for shoppers to “try before they buy,” the store will feature bath, shower and kitchen vignettes with running water, live ovens, ranges and stoves, as well as fully-functional outdoor kitchen products such as gas grills and undercounter refrigeration systems. In addition, the showroom includes a new in-store boutique, featuring specially-curated, limited edition goods designed to inspire joyful moments at home.

“Where is it written that shopping for products like these has to be boring, or dull, or depressing?” asked Mr. Sears. “Changing that experience into something memorable, exciting and joyful is our whole reason for being.”

Operating since 2009, PIRCH, has garnered several coveted industry accolades. The Costa Mesa showroom alone has collected no fewer than seven international awards for design and in-store communications, delivering on its promise to bring “JOY” into its customers’ lives.

About Glendale Galleria:

Known as one of the first American shopping destinations for several of the world’s most-recognized retailers, Glendale Galleria is home to the first Apple Store in the world and the first Disney Store, as well as more than 200 sought-after stores, including MAC, Boss Hugo Boss, COACH, and Michael Kors. The mega, multi-level shopping center is conveniently located at 100 W. Broadway in Glendale, California near Colorado Blvd., Brand Blvd. and Central Avenue, neighboring the Glendale (2), Ventura (34) and the Golden State (5) freeways. Glendale Galleria is owned and managed by General Growth Properties. The property will complete the final stages of its redevelopment in November 2013 to include the grand opening of the luxury retailer, Bloomingdale’s, who will join existing anchors, Macy’s, jcpenney and Target. In addition, the mall will open 32 new stores, including Giggles N’ Hugs; Bhindi Jewelers; Yoppi Yogurt, Martier; Porsche Design; Salon Dioro; Silver Jeans Co.; Vilebrequin, Boarder Sports; ‘lette macarons,; Original Penguin; Oro Gold; Carmen Steffens; Shasa; Brooks Shoes for Kids; and BCBGMAXAZRIA. For more information, hours and a comprehensive store directory, visit www.glendalegalleria.com or call (818) 246-6737. Follow Glendale Galleria on Facebook at www.facebook.com/GlendaleGalleria and Twitter @shopGlendale.

General Growth Properties is a fully integrated, self-managed and self-administered real estate investment trust focused exclusively on owning, managing, leasing, and redeveloping high quality retail properties throughout the United States. GGP’s portfolio is comprised of 123 malls in the United States comprising approximately 128 million square feet. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.