PIRCH

PIRCH to debut at Westfield UTC in San Diego; Award-Winning Experiential Showroom Opens to Public

December 21, 2013 (San Diego, CA) - PIRCH, a unique and innovative retail concept specializing in premium lifestyle products for the home, opens its doors at Westfield’s newly-transformed UTC location on December 21st. The new store, previously located on Dowdy Drive (also in San Diego), is one of four locations for the quickly-expanding brand.

“As a company ‘homegrown’ in San Diego — and as a second-generation San Diegan myself — there is an extra measure of pride in becoming a part of this iconic center and community, and we are excited to be a member of Westfield’s world-class portfolio,” said Jeffery R. Sears, CEO of PIRCH. “Westfield UTC represents an unparalleled shopping experience,” Mr. Sears continued, “and we are honored to be a part of that.”

“We are thrilled to add PIRCH, the nation’s most engaging source for home design, to the lineup of luxury retailers at Westfield UTC,” said Jerry Engen, Senior Vice President, Westfield Development. “Partnering with innovative and groundbreaking brands such as PIRCH is exactly what our shoppers can expect – luxury lifestyle brands in a retail resort experience.”

Based upon the store’s award-winning Costa Mesa showroom, the 26,000 square-foot San Diego store will offer a signature “try before you buy” experience now synonymous with the PIRCH brand. Shoppers will be encouraged to test-drive products in fully-functional vignettes equipped with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths.

“These stores enable visitors to shop in an entirely different way, by dreaming of, playing with, and selecting products that will lead to better living,” explained Mr. Sears. “The products we carry help to create inspired moments and memories, and we believe that the process of selecting them should be just as inspiring.”

Like all other PIRCH showrooms, the UTC location will be staffed with Lifestyle Advisors, Personal Wellness Directors, and a full-time culinary team. Other unique store features include full-immersion expos, such as a spa-inspired “Sanctuary”, a backyard-style “Patio” replete with working grills, and a live demo kitchen known as “Savor” — all in service of the company’s stated objective, i.e. to bring joy into customers’ lives.