PIRCH

Kitchen.Bath.Outdoor.Joy.

Premium retailer Fixtures Living changes name to “PIRCH”

July 11, 2013 (San Diego, CA) - Fixtures Living, an innovative retail concept specializing in premium lifestyle products for the home, is changing its name to “PIRCH.” The official switchover occurs on August 29, 2013.

“This is a seminal moment in the continuing evolution of our company ,” said Jeffery R. Sears, PIRCH’s CEO. “As we expand our presence in the U.S., and touch more and more lives along the way, we feel it’s important to have a name that conveys why we exist - our purpose and our promise. “PIRCH” captures that, as it suggests an elevated experience, a place to branch out and discover new ways to ‘feather your nest.’ “

Fixtures Living Announces First East Coast Location

Welcome to a Buckhead store where playing with the merchandise is encouraged and appreciated.

We’re thrilled that a cool store like Fixtures Living will jazz up a somewhat tired shopping strip in Atlanta, marking the retailer’s East Coast debut. Situated in the affluent Buckhead area, Lenox Marketplace once housed a Filene’s Basement that sadly closed and other shops made a run and failed. Anchor stores Target, Publix and Dick’s Sporting Goods, however, maintain the retail area’s viability

Fixtures Living receives plaudits on CNBC’s “Squawk Box”

JUNE 6, 2013 (NEW YORK) - In a wide-ranging panel discussion on the current state of private equity, J. Michael Chu, cofounder of Catterton Partners (Greenwich, CT) shared his views with CNBC’s “Squawk Box” co-anchor Andrew Ross Sorkin on Fixtures Living, among other emerging high-performance companies in his firm’s impressive portfolio.